Hotel Microphonia: Irie Life x New Era

Words by Eddie STATS Houghton

When you were a kid did you ever imagine living in your own dream-hotel? You know kind of like The Shining, except instead of being almost empty (except for weird twins, Scatman Carrothers and elevatorfuls of blood) it would be populated with all your favorite reggae singers, deejays and studio musicians? And maybe 1970s Pam Grier? (Just because). Oh, stop lying. You know you did.

Apparently the designers at Japanese reggae/streetwear brand Irie Life did, too. And that’s why they made that dream-hotel a visual reality and then printed it on a crisp New Era fitted…so that people on the street can see what’s happening on the inside of your head displayed on the outside of your head. But this is not about what other people think. In case you get to the point where you’re not comfortable stepping outside of your reggaematical mind-palace–ever–they also printed the soothing pattern on pillows, kiddie pajamas and full-length hooded jumpers. Really. (See pics below). You can check out any time you want, bredren, but you can never leeeeave…