Don’t Touch: RepJA Unveils “Touch Ah Button” Buttons

Words and photo by Eddie STATS Houghton

We got a special delivery of our own here at the new-brand LargeUp offices last week. Going the “Whey You Get Dem From” tee one better, yard clothiers (bumbaclothiers?) RepJA have established another milestone in the ongoing race to transform Vybz Kartel catchphrases into wearable gold. Oh yes, they did. In homage to the Kartel street anthem “Touch A Button” they have recently unveiled the ‘Touch Ah Button” button.  Of course, if you are not in the mood to hum “touch ah button, nuh” you can go for the everything-bless melody of Wayne Marshall’s “Care Less” instead. Now if Seen, Base Kingston or some other streetwear brand would only come back with a Cobra version that says Mi press trigger / mi nah press people button…we could have a proper campaign-button clash on our hands.