LargeUp Premiere: Beenie Man’s “Rock the World” Video

Words by Jesse Serwer—

Beenie Man takes an Audi ride into space in his trippy new video for “Rock the World,” on Portmore-based production team Brukkout‘s Sewage Breath riddim. But, as with so many dancehall videos, it’s the dancers who take things to the cosmos. Beenie’s co-stars in “Rock the World,” Sweden’s Blackout Twinz, have been making noise in Jamaica since becoming their home country’s dancehall queens a few years back, and they show us why with a charismatic performance to match that of the always-lively Beenie. Also making turns in “Rock the World,” directed by Stephen K. Schuster and Weird Days (a Brooklyn director team known for their work with Das Racist and indie band Real Estate, among others) are one of Beenie’s sons, and a bottle of Yaad Swag, his newly launched rum.

And let’s not forget Brukkout’s punchy Sewage Breath riddim, released quietly late last year but worth your attention, not just for “Rock the World” but also solid jams from Khago, Kiprich, Future Fambo and 77Klash, among others. Buy it here.

Photo: Martei Korley