Video: Watch Protoje’s “Who Dem A Program”

Words by Nico Simino—

Jamaican singjay Protoje is back with a new video for his Don Corleon-produced single, “Who Dem a Program.” Corleon’s soundbed harkens back to the digital riddims of the ’90’s while still managing to sound super fresh, and Protoje brings an equally strong perspective, flexing his increasingly nimble lyrical muscles, while shouting out No-Maddz and ’90s dancehall icon Papa San. The video takes a more straightforward route: You’ve got your standard-issue shots of Kingston, some Rasta imagery, a few quick shots of beautiful women… cue the slow walk down the Ave while singing. Protoje, who is set to release his sophomore LP, The Eight Year Affair, shortly, is definitely an artist to watch, and “Who Dem A Program” is among the most obvious reasons why.