Seen: Vintage Rum Advertisements from the Gallery of Graphic Design

Words by Jesse Serwer—

Mining through the depths of a Google Image search recently, I came across a striking throwback advertisement for Dagger, a long-forgotten Jamaican rum produced by J Wray and Nephew in the 1950s. That discovery led to another: TJS Labs’ Gallery of Graphic Design database, a treasure trove of advertisements from days gone by. Their archives for rum are particularly rich, with ads for Myers’s and Ronrico as well as other long-defunct brands like  Old St. Croix, from the pages of Time, Life, Sports Illustrated and the Saturday Evening Post, spanning the 1930s through to the mid-’60s Mad Men era. The Dagger ad below, it seems, appeared in the April 27, 1959 issue of Sports Illustrated. Scroll down for more visual gold from the GGS archives.

Tags: Dagger graphic design J. Wray and Nephew Jamaica Jamaican rum Mad Men Myers's Old St. Croix Puerto Rican rum Puerto Rico rum vintage advertisements

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