11. Olatunji
Coming up in soca music, it’s easy to sound like everyone else, or favor someone else, or simply get lost in the crowd. Olatunji is an exception to this rule. Not only do his signature vocals and ad libs, undeniably recognizable in hits like “Bam Bam” and “Call Meh,” set him apart from the rest, but the diversity in his style and ability to execute it almost flawlessly puts this innovator well on the path to establishing his own lane and making progressive and memorable strides in others. —Marcha M. Johnson