18. “Street Vybz”
There are couple of commercials we hate, some we tolerate and then there are some with jingles so catchy we can’t help ourselves from singing. Vybz Kartel’s “Street Vybz” off the Street Vybz Riddim, however, delves deeper into our subconscious. To market his rum brand of the same name, Kartel devised a track that would not just promote his product but also infiltrate dancehall parties with infectious vocals, captivating lyricism and a pulsating riddim. The song is a prime example of Kartel’s uncanny knack for savvy marketing. —Maj Johnson