Fashion Fridays: RockersNYC “Hour of the Electric Rebel” Lookbook

Words by Tene’ Young

Iconic NYC streetwear brand RockersNYC introduces their spring/summer 2015 collection, Hour of the Electric Rebel, with a lookbook featuring Brooklyn dub crew Blazer Sound System and friends. The first drop—there’s more coming this season—features nostalgic Fred Flintstone vibes, tie-dye, and snakeskin prints available on tees, crewneck sweatshirts, button-ups, pants, and an anorak.

This versatile collection continues the RockersNYC mission of bridging punk rock, dancehall, skate + surf, hip-hop, and Rasta cultures together. The brand began in 2003 when founder and creative director Marcus Burrowes became inspired to create his own clothing after working as a freelance designer for magazines. A native of Kingston, Jamaica, Burrowes combined his Rastafarian upbringing with his love for punk and established one of the most distinctive, and influential, aesthetics in streetwear. More than a decade later, the brand’s influence remains strong, with celebrity clientele including comedian Dave Chappelle, M.I.A. and Diplo, among others. LargeUp has also previously collaborated with RockersNYC on our own namesake T-shirt, available for purchase in our store here.

The collection will be available for purchase next week—see store/purchase info via the Rockers site— and selected items will soon be carried in our LargeUp store as well. Check out highlights of the lookbook below, and make sure you’re first in line.